Certified Legal Professional (CLP) Practice Exam

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What determines whether Attorney’s advertisement is subject to discipline?

Truthfulness of the claims made
The number of services offered
The length of the advertisement
The use of visuals in the advertisement

The correct answer is: Truthfulness of the claims made

The truthfulness of the claims made in an attorney's advertisement is a fundamental principle that governs ethical and professional standards in legal advertising. Bar associations and legal regulatory bodies emphasize that advertisements should not be misleading or deceptive. This means that any claims about the attorney's qualifications, services, results, or expertise must be factual and verifiable. If an advertisement contains false statements or fails to provide balanced information, it may be subject to discipline for violating professional conduct rules. In contrast, other factors such as the number of services offered, the length of the advertisement, and the use of visuals are generally subjective and do not inherently determine the ad's compliance with legal standards. While these aspects can contribute to the effectiveness or professionalism of an advertisement, they do not directly impact whether the advertisement is misleading or truthful, which is the critical consideration for disciplinary action.